Our strategy

Our Purpose

Suncorp's purpose is to create a better today for our customers, shareholders, communities, and our people. It's what drives us every day, and gives us meaning to every action we take.


Our Vision

Suncorp's vision is to be the destination for the moments that matter. It builds on Suncorp's heritage of serving customers when and where they need it. We want to create value for customers and support them at the important times in their journeys.


Suncorp has identified four key priority areas that are going to help us focus our work so we can realise our vision:

» Inspire our people

» Elevate the customer

» Create the Marketplace

» Maintain momentum and grow

Business model

'One Suncorp’ is an integrated, customer-centric business model that enables customers to choose any of the Group’s products, services or brands, assisted by navigation and selection tools that deliver the best possible solutions to meet their needs.

Our Compass

Our compass behaviours remain central to working in a way they helps Suncorp realise our vision, live our purpose, and implement our four strategic pillars.


Suncorp's approach to Corporate Responsibility encourages consideration of potential economic, social and environmental challenges and opportunities. It supports the Group's aspiration to be a responsible and valuable contributor to society.