Our strategy

Our Purpose

Suncorp Group's purpose is to Create a better today. This guides our decision making and actions, and defines why we exist and what we want to be known for.


1. Business model

‘One Suncorp’ is an integrated, customer-centric business model that enables customers to choose any of the Group’s products, services or brands, assisted by navigation and selection tools that deliver the best possible solutions to meet their needs.

2. Strategic assets

Suncorp’s strategy to leverage its strategic assets of Cost, Capital, Culture and Customer remains, however we have sharpened our focus on elevating the customer.

3. Priorities

Suncorp has identified three key priority areas based on building resilience. The Group is focused on:

» Maintaining momentum and stability to deliver our market commitments

» Elevating the customer by focusing on Connected Customers and building the Suncorp marketplace

» Recalibrating costs to create a leaner, more effective and competitive business

4. Our Compass

Our Compass guides the way Suncorp people and our representatives behave.

5. Responsibility

Suncorp's approach to Corporate Responsibility encourages consideration of potential economic, social and environmental challenges and opportunities. It supports the Group's aspiration to be a responsible and valuable contributor to society.