Suncorp Group's purpose is to Create a better today. This guides our decision making and actions, and defines why we exist and what we want to be known for.
1. Business model
2. Strategic assets
Suncorp’s strategy to leverage its strategic assets of Cost, Capital, Culture and Customer remains, however we have sharpened our focus on elevating the customer.
Suncorp has identified three key priority areas based on building resilience. The Group is focused on:
» Maintaining momentum and stability to deliver our market commitments
» Elevating the customer by focusing on Connected Customers and building the Suncorp marketplace
» Recalibrating costs to create a leaner, more effective and competitive business
The values guide the way Suncorp's people and its representatives behave and operate.
Suncorp's approach to Corporate Responsibility encourages consideration of potential economic, social and environmental challenges and opportunities. It supports the Group's aspiration to be a responsible and valuable contributor to society.